BUSINESS STRATEGIES:UNIQUE SELLING PROPOSITION USP
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No new posts UNIQUE SELLING STRATEGIES:THE VIRGIN ATLANTIC AIRLINE CASE STUDY
There is what is called a USP or a Unique Selling Proposition.Virgin Atlantic Airlines was formed in the 80s and became aware of the fact that they were too little for the competition like British Airways.Richard Branson the owner embarked on a hot air ballon ride together with the person who manned the ballon.The trip was meant to cover the whole world.On top of the ballon was written "Fly Virgin Atlantic Airlines." The ballon crashed to the ground half way through the trip,no one was hurt but every major media house had featured the story of Fly Virgin Atlantic Airlines.The company grew quickly as a result.This tactic might have been dangerous but there are so many unique ways that you can launch and or market your business to the world.Be creative. 1 admin 213 01 Aug 2022 21:23
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